Iceplex.tv has launched the World's First Online Ad Film Making contest, IAFA 2008, for the benefit of the youngsters in the age group 11-19 yrs. IAFA 2008 was launched online on iceplex.tv by its Brand Ambassador Mr. Johny Lever. With all the support given to the participants via online tutorials over 5000 entries, over 1200 ad film DVD's & over 500 posters were received from the participants of IAFA 2008. The youngsters have made their own 60 seconds ad films using web cams, handy cams, or even a simple cell phone camera. Out of the above 45 ad films have been nominated for the three age groups and the 5 ad film categories. All nominated adv films have been put up on iceplex.tv for public voting. Till date more than 1,70,000 votes have been cast online. The voting ends on the 8th of January 2009. Apart from the most voted online ad film, an esteemed Jury Panel comprising of Dr. B.K.Goyal, Nana Chudasama, Dr. Jagannath Hegde, Kiran Shantaram and Nirmala Sawant Prabhawalkar (all former Sheriffs and ex mayor of Mumbai) will select the winners from among the nominees. The mega event will be celebrated on 24th January 2009 at Mumbai. It will be attended by all the nominees, VVIP's, Film Personalities & Child Celebrities. During the event a coffee table book will also be released. The event will be telecast on Sahara Samay, our television partner, and web-cast on www.iceplex.tv As a run up to the IAFA event, the IAFA Fiesta is being celebrated for 7 days in the 2nd week of January 2009 all over the country. It will be attended by more than 500000 children, parents, teachers in 15 states in more than 110 schools. The Fiesta will showcase the 45 nominated ad films as well as 7 Public Service Ad films specially selected for the occasion. Last but not the least Iceplex has generated more than 2,00,000 registered users; 3,95,846 hits in a short span of 6 months.